In this episode of Interior Insider, Sai Shanmugam, Senior Director at AGC, is joined by Sally Maier-Yip, Founder and Managing Director of 11K Consulting, a specialist consultancy connecting international brands with Chinese audiences.

Together, they explore the changing expectations of Chinese luxury consumers, the influence of culture on luxury homes and interiors, and why London and British craftsmanship continue to appeal to Chinese buyers. They also discuss what Western luxury brands need to understand about the Chinese market, the role of platforms such as WeChat and RedNote, and the trends shaping the future of luxury in China.