we are the innovators, the creators and the thoughtful makers.
With our multifaceted interior design service and award-winning team of creatives, we have built a reputation as the benchmark in aspirational living. At AGC, we specialise in delivering bespoke interior design solutions for Build to Rent (BTR), hospitality, and workspaces.
We create environments that inspire and elevate the everyday experience. Our mission is to simplify your journey and strengthen your business by crafting interiors that not only captivate but also enhance the lives of tenants, guests, and occupiers.
Guided by a vision for a sustainable future, we design with purpose, helping you maximise returns while contributing to quality surroundings for residents. With a promise of excellence and a shared investment in your success, we’re here to make your projects seamless, impactful, and future-ready.
BUILD TO RENT
Designers of Author's Kings Cross
Winner of Best Large Development at the Evening Standard New Homes Awards 2024 and ranked #1 for Resident Ratings in London by HomeViews
Our approach to Build-to-Rent (BTR) interiors goes beyond crafting inviting, functional, and modern spaces. We prioritise tenant satisfaction and operational efficiency while delivering expert designs that have earned high ratings from tenants themselves. By tailoring each design to your target demographic, we ensure your properties stand out in a competitive market, fostering tenant loyalty and maximising lease-up potential.
Our multifaceted interior design service has established the AGC BTR Team as a leader in the industry, delivering designs that consistently earn top tenant ratings while helping developers secure prestigious industry accolades.
HOSPITaLITY
Designers of THE FEATHERS HOTEL
Featured in Mr & Mrs Smith & The Times
We help hotel owners create spaces that captivate guests and drive lasting success. Our designs balance aesthetics with functionality, ensuring boutique hotels deliver both memorable guest experiences and operational efficiency.
By crafting bespoke environments that enhance your brand identity and meet the evolving needs of your clientele, we support you in maximising occupancy, guest satisfaction, long-term profitability and media visibility.
WORKSPACES
Designers of THE WALPOLE TOWNHOUSE
Our designs for workspaces emphasise adaptability, collaboration, and innovation. By balancing comfort and professionalism, we create environments that inspire productivity and wellbeing, tailored to the evolving needs of modern businesses.
DESIGN & BUYING
Staying ahead of the crowd
so you don't have to.
Operating in the residential furnishings market since 2012, we draw down on delivering award-winning Interior Architecture, Interior Design and Furnishing services to a vast client base, gathering inspiration from global design events and surroundings.
Growing in an environment where anything is possible, AGC continuously sees the yes in the no. Our exceptional creative talent is encouraged to innovate, challenge and add value to those who we collaborate with. So much so, that our Design & Buying teams are renowned for breaking boundaries and setting new trends, ultimately progressing our schemes in line with the ever-evolving lifestyles of your residents.
research
Thinking caps on,
we're deep-diving into your project.
We devote our time to researching the area and target demographic for your project. We explore every aspect of the resident’s lifestyle by putting ourselves in their shoes, allowing us to tailor our designs to each development, client and location.
Always considering our client’s key aspirations for the development and their sustainability journey, we deliver a seamless service with maximum appeal and return.
seamless logistics
Put your feet up;
we've got this.
Right down to the finishing touches we’ve got you covered; from procurement to delivery, quality assurance is at the forefront of each process within AGC.
Not only is our Installation team CHAS-certified (Contractors Health & Safety Assessment Scheme), but we have been awarded the ISO9001 accreditation from the independent International Organisation for Standardisation and with this in mind, you can be assured that excellence and efficiency are never overlooked. Our dedicated and professional Logistics team are equipped with extensive knowledge and training to ensure each installation adheres to our very own best-in-class standards, meaning the installation process will run without a hitch.
DEDICATED TEAM
We wear our badge with pride.
You're in safe hands.
We pride ourselves on delivering a personal, hassle-free service. AGC’s efficacious, tight-knit team of award-winning designers, proactive project managers and efficient Logistics team are suited to any project given.
Rest assured that not only will we work to design the perfect scheme which meets your brief and is tailored to your requirements and target demographic, it will be a completely pleasurable, stress-free process for you too.
QUALITY ASSURANCE
Some may call us fussy,
but we only deliver the best.
Quality assurance is key. Our designers are committed to choosing the most reputable suppliers, sampling the products in person and signing off all large orders with 100% confidence in the product and manufacturer.
AFTERCARE
What a journey it's been,
but we're not ready to say bye.
Just like you, we are committed to yours and your resident’s satisfaction. Delivering the perfect turnkey solution means our service doesn’t stop once the final piece is installed.
Your respective project manager will ensure that both parties are completely happy with the install and service provided, making the process extremely unique and personal to your requirements and resident’s needs.
Like what you see?
Every project starts with a conversation, so shall we get started?
We'd love to hear from you, so give us a call, pop by our office, or even give us a follow and let's start that conversation. Our team are on hand to walk you through our process, answer any questions you have and help you begin to reimagine your build to rent development.
Frequently Asked Questions
-
Build-To-Rent interior design focuses on creating rental homes and shared spaces that improve tenant satisfaction, increase occupancy rates, and support long-term asset performance. The BTR design team prioritise durability, operational efficiency, resident wellbeing, and community-focused living.
At AGC BTR, we design furnished apartments, communal amenities, coworking spaces, lounges, and wellness areas tailored specifically for the UK Build-To-Rent sector.
-
Specialist BTR design helps developers create schemes that attract and retain tenants in a competitive rental market. By tailoring each design to the target demographic, we help properties stand out, strengthen tenant loyalty, and support lease-up performance from launch through to long-term occupancy.
At AGC BTR, we focus on practical layouts, durable furnishings, efficient procurement, and timeless interiors designed around the needs of modern renters. Our approach supports resident satisfaction, operational efficiency, and ESG objectives while helping clients create rental spaces that remain commercially competitive over time.
-
Successful Build-To-Rent interior design balances durability, comfort, and visual appeal to create spaces that support long-term resident satisfaction. The most effective schemes combine flexible communal areas with durable, contract-grade furniture that can withstand daily use while maintaining a premium feel. Modern kitchens, integrated storage, and smart layouts are also essential, particularly in urban developments where making the best use of space is a priority.
Resident-focused amenities play a major role in creating a strong living experience, while sustainable materials and finishes help support ESG goals and long-term operational efficiency. A cohesive design language throughout the scheme is equally important, helping to strengthen brand identity and create a consistent experience across shared and private spaces.
At AGC BTR, we design interiors that feel premium, practical, and built for long-term rental living, ensuring every space works for both residents and operators alike.
-
Well-designed interiors play a significant role in improving tenant retention within Build-To-Rent developments by creating a stronger and more enjoyable resident experience. Comfortable layouts, inviting communal spaces, and practical, high-quality furnishings encourage residents to stay longer and feel more connected to the community around them.
Thoughtful BTR interior design can increase tenant satisfaction, support positive online reviews, reduce void periods, and strengthen the overall perception of a scheme. Spaces that are functional, visually consistent, and easy to live in also help foster stronger community engagement, which is becoming increasingly important in modern rental developments.
At AGC BTR, we design with the full resident journey in mind, from the first impression through to long-term occupancy, creating interiors that support both resident wellbeing and operational success as the designers of Author’s King’s Cross, winner of Best Large Development at the Evening Standard New Homes Awards 2024 and ranked number one for Resident Ratings in London by HomeViews.
-
Yes, sustainability is a core part of our approach to Build-To-Rent interior design. At AGC BTR, we create spaces that balance long-term durability, resident wellbeing, and environmental responsibility, helping developers deliver future-focused schemes that align with modern ESG expectations.
In 2023, we were proud to become Britain’s first B Corp certified interior design collective, reflecting our commitment to responsible design, transparency, and positive social and environmental impact.
We work closely with our teams, customers, supply chain partners, and wider community to create interiors that are not only visually impactful, but also contribute positively to the future of the built environment. Discover our Conscious Collection.
-
Absolutely. Amenity spaces play a major role in both resident experience and leasing performance within Build-To-Rent developments. Well-designed shared spaces help create a sense of community, support flexible lifestyles, and add value to the overall living experience.
At AGC BTR, we design resident lounges, coworking spaces, reception areas, cinema rooms, gyms, wellness spaces, roof terraces, and dining and social areas that are tailored to modern rental living. Our goal is to create environments that encourage interaction, flexibility, and everyday convenience while supporting the long-term success of the scheme.
Explore some of our recent projects, including The Eades and The Wiltern for Build-To-Rent living, Dolphin Square and Walpole Townhouse for workplace design, and Author King’s Cross for resident amenity spaces.
-
Yes. We provide Build-To-Rent furnishing and interior design services across the UK, supporting developers and operators on projects of varying scales. Our team manages everything from design concept through to procurement, delivery, and installation.
-
The earlier, the better. Bringing a BTR design partner into a project during the planning stages helps align layouts, budgets, operational requirements, and resident expectations from the very beginning. Early collaboration allows for more considered decision-making across the scheme, helping to improve space efficiency, procurement planning, ESG integration, budget control, and overall resident flow and functionality.
At AGC BTR, we work closely with developers, operators, architects, and agents throughout the entire process to ensure every space is commercially effective, operationally practical, and designed around the resident experience.
-
Yes. We work with property developers, investors, operators, agents, and Build-To-Rent brokers across the UK. Whether the project is a large-scale multi-family development, a boutique rental scheme, or a mixed-use project, we tailor our service to the commercial and operational goals of each client.
-
The cost of Build-To-Rent interior design depends on the scale of the development, specification level, timelines, and furnishing scope.
We provide tailored proposals based on project requirements, operational goals, and target market positioning.
Get in touch now. -
We combine specialist Build-To-Rent expertise with full-scope design services tailored to the modern rental market, with a strong focus on conscious and considered design.
As part of AGC, Britain’s first B Corp certified interior design collective, we help developers create responsible, resident-focused spaces that support ESG goals, tenant satisfaction, and long-term asset performance.
Unlike many BTR design companies, we offer interior architecture, interior design, furniture design, and furnishing solutions all under one roof. This allows us to create cohesive spaces that are tailored to the target demographic and designed to help developments stand out in a competitive market.
-
A BTR show apartment heavily influence potential residents to understand the lifestyle, quality, and character of a development. Effective show apartments create an emotional connection while clearly demonstrating how the space functions for modern rental living.
At AGC BTR, we design show apartments that reflect the target demographic, present practical layouts, showcase material quality and finishes, and create strong first impressions. Every detail is carefully considered to help schemes stand out in a competitive rental market.
-
Current UK Build-To-Rent design trends include wellness-focused amenities, flexible coworking environments, sustainable furnishing solutions, technology-integrated living, hospitality-inspired interiors, community-led shared spaces, and biophilic design features. These trends reflect changing tenant expectations, with residents increasingly prioritising wellbeing, flexibility, sustainability, and a stronger sense of community within rental developments.
With experience across Build-To-Rent, Hospitality, and Workspaces, AGC BTR helps clients create future-ready spaces that respond to evolving resident needs while supporting long-term operational success. These themes are explored further in The London BTR Market Report 2026, which highlights how design-led, resident-focused strategies are shaping the future of London’s rental market.
-
Premium interior design helps Build-To-Rent developments compete more effectively by creating spaces that residents genuinely want to live in. Well-considered interiors contribute to a stronger resident experience, helping schemes achieve faster leasing andhigher resident retention. These improve brand perception, increased tenant engagement, and greater long-term durability and operational efficiency.
For developers and investors, design is not only about aesthetics. It forms an important part of the wider resident experience and overall asset strategy, influencing how a scheme performs, how residents interact with the space, and how the development is perceived within the market.
“We are thrilled with the communal space that AGC BTR have created to be both stylish and functional. We are excited to launch the extensive events programme in this space that is synonymous with life in a Vertus development.”
– THE CANARY WHARF GROUP